B&K 코멘트 🔎
☑️ 한국 맥도날드의 성장과 수익성 과제: 한국 맥도날드는 최근 몇 년간 기록적인 매출 성장을 이루었지만, 여전히 수익성 측면에서 개선이 필요합니다. 2023년 매출은 사상 최고치를 기록했으나 영업 손실이 발생했기 때문에, 조직 내에서 비용 효율성을 높이는 전략에 부합하는 것이 필요합니다. 특히 이러한 환경에서는 고객 인사이트 직무 내 리서치 예산이 제한될 수 있기 때문에, 자원을 효율적으로 분배하여 즉시 적용 가능한 인사이트를 도출하는 것이 중요해 보입니다 (예. 채널/영업 성과에 즉각 기여할 수 있는 부분 등)
☑️ 리테일 특수성에 대한 고려: CPG 산업은 타 산업보다 트렌드와 소비자 선호도가 빠르게 변하기 때문에, 변화하는 시장 환경에 신속하게 적응할 수 있는 능력이 중요합니다. 이는 단순한 데이터 분석을 넘어서, 시장 트렌드를 선도하고 새로운 기회를 포착할 수 있는 능력을 필요로 합니다. 또한, 구매 주기가 짧고 자사 고객 데이터를 수집하기 어려운 리테일 환경 특성 상, 다양한 데이터 소스를 참고하여 고객과 시장을 최대한 이해하기 위한 노력이 필요합니다 (매출, 카테고리/채널 점유율 데이터, D2C 접점, 외부 패널 조사 등)
☑️ 글로벌 경험과 현지화 전략의 균형: 한국맥도날드는 글로벌 브랜드이면서도 지역 특화 전략을 중시합니다 (예. ‘Taste of Korea’). 여러 국가에 위치한 다양한 팀과의 협업 경험을 강조하고, 한국 고객들을 위한 현지화 전략을 소비자 인사이트로 어떻게 개선할 수 있을지 고려하는 것이 중요합니다.
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채용공고 설명 | 회사 소개
Position : Consultant-Manager, Consumer Insights
Department : Strategy & Insights
Reporting Structure : Head of Strategy & Insights
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order, we are innovating quickly and growing.
Joining McDonald’s means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values: Serve, Inclusion, Integrity, Community, and Family. From support of Ronald McDonald House Charities to our equal employment opportunity practices and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet.
직무 소개
Key tasks of the Job:
We are looking for a Consultant-Manager, Consumer Insights to join our team to provide analysis and insight to fuel our efforts to accelerate growth of McDonald’s Korea. This role requires strategic thinking, balanced with strong project management and collaboration skills leading cross-functional teams. This individual should share our passion for business insights that informs real world business decisions. You will be working as part of S&I team supporting various functions in McDonald’s Korea and the Top Management Team.
- Gathering data from internal and external sources
- Analyzing information utilizing various statistical and trending techniques
- Compiling results in a concise, meaningful and actionable format
- Communicating results via written memos and in-person presentations
- Consulting with clients on an ongoing basis to: Determine business needs / Provide ongoing support and counsel / Provide insight and direction
- Consulting with clients on an ongoing basis to: Determine business needs / Provide ongoing support and counsel / Provide insight and direction
- Interacting with other departments as part of a team that evaluates initiatives and communicates results
- Completing various ad-hoc projects in a dynamic environment
- Work with Consumer & Business Insights team to continually develop new methods, techniques to enhance our understanding of the business
지원 자격
Specifics the Job:
(a) Required knowledge, education, and experience:
- 7+ years of experience required in related field (industries such as CPG, Food or Management Consulting, in the disciplines such as Corporate Strategy, Consumer Insights or Business Insights, Brand/Product Management, Marketing, or Customer Experience).
- Intellectual curiosity, along with excellent problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions
- Excellent leadership, interpersonal, project management and presentation skills to work effectively with teams throughout organization.
(b) Skills:
- Expert skills in multiple research methodologies, analytics (panels, big quant) synthesis, analytics and statistics and creative experience
- Strong communicator, presenter, and self-starter who develops compelling materials that effectively communicates insights/strategies and is comfortable presenting to and influencing a broad range of stakeholders.
- Excellent leadership, interpersonal, project management and presentation skills to work effectively with teams throughout organization.
- Proven ability to impact and influence teams without formal authority.
- Ability to articulate complex analysis in a simplified manner to a broad audience
(c) English: English proficiency preferred
참고 사항
채용 공고와 관련된 보유 기술 : Analytical Skills · Consumer Insight · Consumer Behavior · Presentations · Business Insights · Customer Insight · Corporate Strategy · Communication · Fast-Moving Consumer Goods (FMCG) · Complex Analysis
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