B&K 코멘트 🔎
☑️ 필립스 개인용품 (Personal Health – 뷰티, 스킨케어 등) 분야에서 소비자 대상 다양한 마켓 인텔리전스 프로젝트를 수행하는 직무입니다.
☑️ 일반적인 소비자 조사 뿐만 아니라 FMCG 시장 수요 / 각 카테고리 분석과 온라인 판매 채널 / 미디어 성과 분석도 R&R에 포함되어 있어, 마케팅, 영업, 채널 쪽 경험을 폭 넓게 쌓을 수 있을 것으로 보입니다. 다만, R&R이 넓은 만큼 프로젝트 관리 및 조율 능력 또한 중요할 것으로 보입니다.
☑️ 외국계 특성 상 한국 내 위치한 여러 부문들과 협업하는 것과 동시에 Japan & Asia Pacific의 CSIA 매니저에게 보고하는 것이 필요합니다. 여러 이해관계자들이 존재하고 서로 요구하는 결과와 바라보는 관점이 다르기 때문에 커뮤니케이션 능력이 특히 중요합니다.
참고할만한 컨텐츠 💡
채용공고 설명 | 팀 소개
분야 : Personal Health
위치 : Seoul, Korea
소속 : Personal Health JAPAC Consumer Marketing & Direct
직무 : Consumer & Shopper Insights & Analytics Manager
직무 소개
1. Functional capabilities and experience:
· Consumer and market intelligence:
– Well-versed in multiple research methodologies – qualitative, quantitative, cultural/ ethnography, semiotics, social listening etc. to recommend the most appropriate solutions to better answer business needs and challenges.
– Experience collaborating and managing partnerships with internal and external data/ research providers.
– Possesses professional understanding of statistical methods and quantitative analysis for effective management of research projects.
– Keen interest in identifying growth opportunities and consumer/ market trends.
· Business intelligence:
– Market shares reporting and forecasting (e.g. Nielsen, GfK)
– Brand equity and marketing funnel
– Competitor analysis
· Campaign performance analytics
– Experience with online media analytics
– Experience with e-comm platform sales analytics
– Working knowledge of marketing strategies and executions (omnichannel)
2. Key stakeholder interfaces:
· Reporting into JAPAC Consumer & Shopper Insights and Analytics Lead
· Working in cooperation with 2 other CSIA Managers, with different geographical coverage and functional ownership
· Internal stakeholders
– Marketing and sales teams
– Digital and Media teams
– Global Consumer Insights and Commercial Analytics teams
· External partners
– Research agency and media agency partners
– E-comm platform partners
지원 자격
[Required skills & competencies]
· At least Bachelors Degree in business or marketing-related field of study, or demonstrated professional experience.
· At least 7 years’ experience in market and consumer insights with an agency and/or client organization, ideally from consumer goods industries.
· Fluent in Korean at native competency; but expected to lead consumer insights for both Korea and ANZ markets, with selected cross-functional responsibilities across JAPAC.
· Ability to synthesize large quantities of data and information across multiple sources.
· Strong analytical and storytelling skills to bring to life insights beyond data points and facts.
· Strong project management skills to lead and own research and analytics projects.
· Stakeholder management and experience working cross-functionally and geographically, ideally with some experience across JAPAC markets beyond Korea.
· Proficient at Microsoft Excel and PowerPoint is expected to be a given.
· Working knowledge of a statistical program and/or programming language would be a bonus.
· 보훈 대상자 가점 채용 및 장애인 우대 채용
참고 사항
[About Philips]
We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.